New Delhi: The e-commerce giant Myntra has decided to change its existing logo after a Mumbai-based woman activist lodged a complaint that claimed it was offensive towards women.
The complaint was lodged by one Naaz Patel of NGO Avesta Foundation in December last year with the Mumbai Cyber police alleging that the current signage of the online shopping portal is “offensive and insulting to women.”
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” said DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police.
Myntra said they would revise their logo on their website, app as well as on all packaging material. They have already issued printing orders for packaging material with the new logo.
Myntra is one of the largest online retailers for clothes and accessories in India. The annual winter sale proved to be massive for Myntra as it logged a 51 per cent increase in the website traffic during 2020.
