In the era of smartphones and advanced technology, political party leaders have figured out an easier way to reach directly to the people. India Elections have a deep history of posters and pamphlets used in promotion of a candidate or a party in an election but for now, the game has changed a lot. These days leaders are very much into technology and they are using different format of social media like Facebook, WhatsApp and Twitter to reach directly to the people.
If follow any politician on social media you can easily see leaders posting their day to day routine or giving updates about their campaign or policies. Using these social media tools these leaders assures their virtual presence with people and people believes that they are directly connected to their leader.
Technology-powered poll campaigns in 21st century
Voice message:
Candidates send voice messages through WhatsApp to their supporter and inform them about their agenda and policies. Usually, this kind of voice messages has a duration of 2-3 minutes in which leaders try to gain the confidence of the public. He/She often tell them that their district is doing very well and have the potential to do better than the others.
Facebook Live:
Whether a candidate is doing an election rally or going for the door to door election campaign, you can easily spot one or two-person with the smartphones in their hand who are going live on Facebook to generate more and more audience. If you are following them you can comment and share to show your love and support for the candidate.
WhatsApp:
In this age of technology, WhatsApp is the most lethal weapon used for promotion of a candidate. A large number of groups are being made in which supporters are being told to add as many as people they can add. So that candidate can daily send his messages and graphic made posters in these groups. The best thing about these groups is that leaders and supporters can have two-way communication on this platform.
Songs for promotion:
Every candidate wants a song to be made on them and through this medium, they want to tell the public, who they are and what they want to do. After the composition of the song, they tell their supporters to share it on as much as they can. Through this, the candidate just wants to register their presence among the public.
SMS services:
SMS is the oldest services among all the smartphone services but still, it’s the best among them all. The candidate sends all the information about the upcoming events or rally to their supporters which makes their supporters updated.
